You Should Test That

Author: Chris Goward
Edition: 1
Binding: Paperback
ISBN: 1118301307
Publisher: Sybex

You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers.
ProLab Features: -Mold test kit.-Mold can cause severe illness.-Test kit is safe and easy to use.-Reliable results in 48 hours.-Detects toxic mold.-Medical studies have found that mold is the #1 cause of allergic symptoms.-Black toxic mold found in home, office, and school environments has been linked to fatal pulmonary disorders.-You should test for mold in A/C and heating systems, bedrooms, living rooms, kitchens, bathrooms, attics, basements, offices, schools, cars, RV's, and pool and pet areas.-Utilizes patented laboratory analytical methods for accuracy and reliability.
Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum c

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