Information Rules

Author: Carl Shapiro
Edition: 1ST
Binding: Hardcover
ISBN: 087584863X
Publisher: Harvard Business Review Press

Information Rules: A Strategic Guide to the Network Economy

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age.
Contributors: George Wright - Author. Format: Paperback
They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Info

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