Author: Brad A. Kleindl Ph.D.
Edition: Package
Binding: Hardcover
ISBN: 0324013191
Publisher: Thomson Learning
Edition: Package
Binding: Hardcover
ISBN: 0324013191
Publisher: Thomson Learning
Strategic Electronic Marketing in Managing E-Business
Taking a systems and relationships approach this text explores e business marketing It addresses the basic principles that underlie marketing and how e business marketing techniques will fundamentally change the traditional marketing process Marketing and management instructors are faced with preparing students for a career in a rapidly changing environment of non linear online interactive advertising new product development and distribution processes and reliance on databases This text is suitable for both undergraduate and graduate students primarily in marketing but also in management courses
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