The Gamification Revolution

Author: Gabe Zichermann
Edition: 1
Binding: Hardcover
ISBN: 0071808310
Publisher: McGraw-Hill

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees.
The Gamification Revolution
Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty. With The Gamification Revolution you'll learn how top companies: Recruit and retain the best talent from the gamer generation and beyond Train employees and drive excellence with noncash incentives Cut throu

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

The new secret to driving LOYALTY THAT PAYS! Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every yea

For the Win: How Game Thinking Can Revolutionize Your Business

Take your business to the next levelAfor the win

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farm

Business Gamification For Dummies (For Dummies (Lifestyles Paperback))

The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the we

Game Frame: Using Games as a Strategy for Success

Ever wonder why teens can spend entire weekends playing video games but struggle with just one hour of homework? Why we're addicted to certain websites and steal glances at our smartphones under the

Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides th