Strategic Database Marketing 4e

Author: Arthur Hughes
Edition: 4
Binding: Hardcover
ISBN: 0071773487
Publisher: McGraw-Hill

Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Use the latest digital technologies for lifelong customers and repeat sales "Arthur Middleton Hughes is database marketing's Great Explainer.
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, ISBN-13: 9780071773485, ISBN-10: 0071773487
He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject."
-Ken Magill, Publisher, The Magill Report "Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program."
-David Horwedel, eCRM Program Manager, Dell

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